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How to Be Creative | Off Book

Creativity has always been essential for cultural growth, but there are still many misconceptions about this elusive process. Creativity is considerably more complex than previously realized, and requires a nuanced understanding of ourselves and others. Being a creative person involves letting go of preconceived notions of what an artist is, and discovering new processes that yield great ideas. Most importantly, creators must push forward, whether the light bulb illuminates or not.

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