While a huge corporate entity may not be the most likely place to find discussion points for the human condition, we're going to tackle this subject anyway. In particular, what is "The IKEA Effect?" What is it about building your own furniture that is so satisfying, or frustrating? We can also undoubtedly find some metaphors in the labyrinthine layouts of their stores themselves! What does IKEA say about the human condition? Watch the episode to find out, and tell us what you think!
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