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        The Long, Strange Journey of The Roots | Hitmakers

        Learn how creating a movement around a musician can help their career in this clip from Hitmakers, which follows the journey of famed hip hop band The Roots. Ahmir Thompson, who records under the name Questlove, is the drummer and joint frontman of the band The Roots. Although they are the in-house band on The Tonight Show With Jimmy Fallon, The Roots have had a long career that started off slowly. Questlove talks about the music industry and the way that Geffen Records helped cultivate a fanbase behind the band to bring them success.


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