"Old meme is old." But why is this such a bad thing? Once the height of internetiness, the sight of a LOLCat is now unforgivable. Memes become passe very quickly: after just months or even weeks of a new meme, we tire of the once hugely popular joke. Why does this happen, and so rapidly? Is it a reflection of the sheer volume of visual information we absorb from the internet? Or, does it say something about this specific visual culture?