Find out about the people who run record labels, and the work they do to sign artists, in this clip from Hitmakers. Record labels are sometimes said to be run by "men with ears," or people with a talent for hearing a hit song in the making, like Clive Davis or David Geffen. Craig Kallman is the current president of Atlantic Records and he has picked up that torch. He talks about his career and the origins of Atlantic Records. Kallman also talks about signing pop star Bruno Mars, who is one of his most important artists, and he explains why finding new artists motivates him.