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        Secrets of Selfridges: Part 2

        In this segment of Secrets of Selfridges, learn about the history of Oxford Street, the location of the iconic London department store, Selfridges. While the mammoth structure was being constructed, Selfridge promoted his store through an advertising campaign, the likes of which had never before been seen in London. From its very first day, the department store redefined shopping in London, giving consumers the freedom to browse without purchasing an item.

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