The insane popularity of Nintendo's Amiibos, Amiibo Hunting, and Amiibo Hunters (both in stores and on places like the Amiibo Reddit) proves that people can't keep their hands off of them. But are Amiibos simply be the next big thing in a long line of product/game crossovers? The world was previously infatuated with Skylanders, followed by the Disney Infinity characters, but something about Amiibos seems different. They're interactive in a way that gives them value outside of the object itself, blurring the line between consumer and ardent collector. How does the existence of Amiibos challenge our idea of what play is?