In this segment of Secrets of Selfridges, learn how Harry Selfridge brought customer service to London and transformed working in retail. Selfridge established a new code of employment practice in Britain. He increased the pay for his workers compared to his competitors in exchange for impeccable customer service in his department store. He was sparing with praise and kept his distance from his staff. However, Selfridge's son did engage in a secret affair with a Selfridge employee who Harry Selfridge would have deemed unfit for marriage into his family.