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        Secrets of Selfridges: Part 7

        In this segment of Secrets of Selfridges, learn how Selfridges identity as catering to youth began in the 1920s. Selfridges stocked premade dresses in the shorter, more fashionable length, which was a huge departure from styles a decade earlier. Selfridge himself embraced the 1920s vigor and emphasis on youth and became a celebrity in London.

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