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        6-12

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        Part of Off Book
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        Animated GIFs | Off Book

        Off Book explores the visual artistry of one of the oldest image formats used on the web: the animated Graphics Interchange Format. Throughout their history, GIFs have served a variety of purposes, from functional to entertaining. In this episode of Off Book, we chart the history of GIF, explore the hotbed of GIF creativity on Tumblr, and talk to two teams of GIF artists who are reshaping the format with powerful new visual experiences.

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