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        Part of NOVA scienceNow
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        NOVA scienceNOW | Blocking Bitter Taste

        Imagine never having to take bitter medicine again. In this video from NOVA scienceNOW, researchers explain that they are trying to figure out a way to trick your taste buds into not noticing bitterness in medicines and foods. They have been able to genetically engineer mice not to notice bitterness in water. Of course, if they succeed in creating a product that blocks bitterness, that means you might actually have to eat your broccoli.

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