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        Grades

        9-12

        Accessibility

        Visual

        Permitted Use

        Stream Only


        Part of FRONTLINE
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        Merchants of Cool Teacher's Guide

        Students will develop media literacy skills by exploring corporate marketing techniques and analyzing media sources, in this Teacher's Guide to "Merchants of Cool." The FRONTLINE film traces the tactics, techniques, and cultural ramifications of the marketing of mass culture to teenagers. 

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