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        9-12

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        Part of FRONTLINE
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        The Persuaders Teacher's Guide

        Students explore the role of advertising, marketing, and branding in both the topics they are studying and their communities with this Teacher's Guide to FRONTLINE: "The Persuaders." "The Persuaders" considers the influence of new marketing techniques on the democratic process. It can help students deepen their understanding of the meaning(s) of democracy as wells as key events in U.S. history. Additional lesson ideas help students examine the role of advertising in their own lives.

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