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        6-12

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        Part of Antiques Roadshow Series
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        Antiques Roadshow | Mid-20th-Century Denim Levi's Advertising Banner

        Founded in 1853, Levi Strauss and Company revolutionized the blue jeans industry by reinforcing the denim with copper rivets. In this video produced for Antiques Roadshow, collectibles appraiser Rudy Franchi looks at a 1950s oversize banner, silkscreened on denim fabric, promoting Levi's jeans and commemorating the history of the company. The banner originally hung in a general merchandise store in Camp Verde, Arizona.

        To search the full appraisal video archive, visit ANTIQUES ROADSHOW.

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