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        Secrets of Selfridges: Part 4

        In this segment of Secrets of Selfridges, learn how Harry Selfridge made publicity stunts respectable. By placing the first plane to cross the English Channel in Selfridges, Selfridge was able to draw in consumers along with their spending money. The clip also reveals how Selfridge supported the Suffrage Movement, which was both a calculated attempt to increase the number of customers, but also reflected his egalitarian ideals. Selfridges was the first store in Britain where every class shopped together. One of his strategies to bring in a wide array of consumers was to introduce discount products, a first for London stores.


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