Learn more about the people behind record labels and find out how pop star Madonna was discovered, in this clip from Hitmakers. Seymour Stein, founder of Sire Records, is the man who discovered Madonna, but he has had a long career in the music industry. He heard the music of the band The Talking Heads outside the famous New York City punk club CBGB's, and Stein was overwhelmed by the experience. From then on he signed many bands from the downtown New York music scene. Stein talks about his career, the musicians he discovered, and the emotional response he has to music.