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        Part of Cancer: The Emperor of All Maladies
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        Prevention and Fairness Doctrine | Cancer: The Emperor of All Maladies

        Anti-Tobacco ads began running in the late 1960s under the Fairness Doctrine. The fight against cancer turns towards prevention, which opens new doors in combating the disease. Now, rather than a issue of biology and medicine, it became an issue of psychology and advertising.

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