Learn about the evolution of digital media from an industry that sought out teens to one in which teens seek out content to “like” in this video from FRONTLINE: Generation Like. As school-aged children spend more time in digital spaces, companies are able to use information that they gather from their activities. This is different from how it once was. In 2001, corporations chased kids down and tried to sell cool teen culture back to them. Today, teens tell the world what they think is cool using the social currency of their generation: likes, follows, friends, and retweets. When kids like something online, it becomes part of the identity that they broadcast to the world. This resource is part of the FRONTLINE Collection.
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