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        Generation Like: How "Likes" Become Money

        Learn about the industry committed to generating social media “likes” and how “likes” become money in this video from FRONTLINE: Generation Like. When kids like or re-tweet something they see online, whether they realize it or not, they’re helping advertisers create a demographic profile of them—a profile that advertisers can use to earn money for the companies they represent. Because the data generated through social media has monetary value, marketing executives are actively engaged in developing promotions that keep kids online. This resource is part of the FRONTLINE Collection.

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