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        9-12

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        The Choice 2016: Rebranding Trump

        Examine the pivotal role that a reality television show played in reshaping Donald Trump’s image, from that of a failed businessman to a presidential candidate, in this digital short from FRONTLINE’s “Choice” Moments. Donald Trump’s reputation had been tarnished by the collapse of his business empire in the early 1990s. Yet, his 14-season run on The Apprentice ultimately gave him the opportunity to make over his image and court the American public directly as a plainspoken decision maker, as his TV persona had. This resource is part of the FRONTLINE Election Resources Collection.

        Find out more at the project's website.

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