In early 1975, Georgia Governor Jimmy Carter began campaigning in Iowa. He spent a great deal of time visiting with people in small towns and at local events. Although he came in second in the 1976 Iowa caucuses to those who had voted “uncommitted”, the media picked up on the fact that he did better than expected, and Carter used this momentum to eventually win the nomination. His strategy would be used and adapted by both parties in future campaigns. This segment from Iowa Public Television’s Caucus Iowa: Journey to the Presidency documentary includes archival footage and contemporary interviews with politicians, campaign staff and journalists of the era.
Check out the entire The History of the Iowa Caucuses Collection.