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        Part of KQED's The Lowdown
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        The Lowdown | Politics by Design: The Art of Political Logos Lesson Plan

        Logos haven’t always been used by political candidates or parties, but their use and presence has grown significantly in the last several decades. As candidates seek to stand out from one another in the election process and draw people to their campaigns, the logo has become a growing part of the candidate’s visual identity and brand. This lesson seeks to provide insight into the history and use of symbols and logos in the American political system, and how modern graphic designers play an ever expanding role in building the image of a politician or political party. 

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