Mitt Romney entered the ring in 2012 with a sterling record as former CEO of Bain Capital, CEO of the 2002 Winter Olympics in Salt Lake City, and the first governor in the United States to enact universal health care for his state. Romney outperformed Barack Obama during the election's first presidential debate and destabilized the incumbent, receiving a major subsequent lift in the polls. But in the end, the Mormon husband and father of five lost to Obama because he couldn’t shake his elitist, out of touch reputation.
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