Students first construct a rubric identifying the components of effective persuasive presentations, then use it to assess a video segment.
Why is this an important concept?
Throughout students' academic and personal lives they will be expected to speak and present their ideas persuasively.
- Components of an Effective Presentation handout
- Persuasive Presentations rubric
- Chart paper and markers
Part I: Learning Activity
1. Choose a topic of interest to your students and present an uninteresting, unpersuasive presentation about it. For example, talk for two minutes in a monotone, quiet voice about why students should see a new movie; but do not give convincing reasons why they should see it. Discuss with students why your presentation did not persuade them to see the movie.
2. Reveal the purpose of this activity: to identify the components of effective persuasive presentations. Explain to students that they're going to watch a video segment called "Domesticated Pigeons" about a man who raises pigeons as a hobby. As they watch, ask students to use the Components of an Effective Presentation handout to note what the man does and says to persuade them to think that raising pigeons is a fun and self-fulfilling hobby.
3. After watching the video, as a whole class, compile a list of what students saw as effective components. Note any components students feel are ineffective in positive terms. For example, if they note lack of eye contact, express it as "keep eye contact with audience."
4. Watch "Domesticated Pigeons" a second time. During this viewing, ask students to look for other components they may have missed in step #3. Add to class list.
5. Distribute copies of the Persuasive Presentations rubric. In small groups, students will use ideas from the list compiled in step 3 to create a rubric for assessing persuasive presentations.
6. Share group rubrics with whole class. Revise as needed.
7. Tell students they will watch another video segment called "Community Garden." Ask students to use their newly created rubrics to assess the persuasive presentation in this video. Ask students if Orville Edwards is able to convince them that community gardens improve the quality of life in the city.
8. After viewing the segment, groups will discuss the presentation and decide on Orville's score from their rubric.For students who need additional teacher guidance:
1. Spend extra time with groups that need more support during this activity.
2. Provide opportunities for students to watch the second segment, "Community Garden," more than one time.
Part II: Assessment
Each group will share their scores and reasoning with the whole class. Prompt discussions that compare groups' results and opinions. Students' creation and use of the rubric for persuasive presentations will be evidence that they can or cannot identify effective techniques for persuasive presentations.