Once thought to need only management skills, the principal’s job now also demands leadership skills to empower teachers to build their capacity. This new role is crucial to the economy and our nation’s future. The innovative creation of systems, the communication of the vision, and the development of staff have become core competencies. Schools cannot be successful without highly competent principals who act simultaneously as CEO and Head Coach. Principals need exceptional knowledge of instruction, keen communication skills, and the ability to respond effectively to the changing needs of students, staff and the community.